What is a UTM parameter?

UTM parameters are tags added to a URL — like utm_source and utm_medium — that tell Google Analytics where your traffic came from. They let you see exactly which campaign, email or ad drove each visit.

Which UTM parameters are required?

utm_source (where the traffic comes from), utm_medium (the channel type, like email or cpc) and utm_campaign (the campaign name) are the core three. utm_term and utm_content are optional for extra detail.

Does the builder encode my values correctly?

Yes — spaces and special characters are automatically URL-encoded so your links never break, and the parameters attach correctly whether or not your URL already has a query string.

Can I use these links anywhere?

Yes — use the generated URLs in emails, social posts, ads and QR codes. Any click is then attributed to that exact campaign in your analytics.

Yes — completely free, no signup, and it runs entirely in your browser.

UTM Builder

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Website URL *

Campaign Source * (utm_source)

Campaign Medium * (utm_medium)

Campaign Name * (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

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UTM Builder — Track Every Campaign With Clean, Tagged URLs

If you run email campaigns, social posts or paid ads and can't tell which ones actually drive traffic, you're flying blind. UTM parameters fix that: small tags on your links that tell Google Analytics exactly where each visitor came from. This free builder creates perfectly-formatted UTM URLs in seconds — just fill in the fields and copy.

The Parameters, Explained

Parameter	Answers	Example
utm_source	Where?	newsletter, google, facebook
utm_medium	What channel?	email, cpc, social
utm_campaign	Which campaign?	spring_sale
utm_term	Which keyword?	running+shoes (optional)
utm_content	Which link/variant?	header_button (optional)

Consistency Is Everything

UTM tracking only works if you're consistent — "Email", "email" and "e-mail" show up as three different sources in your reports, fragmenting your data. Decide on lowercase conventions and stick to them. This builder makes it easy to apply the same clean format to every link, so your analytics stay tidy and comparable.

Where to Use Tagged Links

Email campaigns — see which newsletter drove sales.
Social posts — compare traffic from each platform.
Paid ads — attribute conversions to the right campaign.
QR codes and offline — track print and event traffic online.

Free and Private

No signup, no data collected — the URL is built right in your browser. Build unlimited campaign links and finally know what's working. Pair with our Meta Tag Generator and other SEO tools.