Open Graph Generator

Create Open Graph (OG) meta tags controlling how your page looks when shared on social platforms. No signup. Ideal for giving your links an appealing social preview.

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This Open Graph generator creates OG meta tags that control how your page looks when shared on social platforms, directly in your browser. Enter your details and get the tags. No account, no install, so you can improve your social previews on any device in seconds.

How to Generate Open Graph Tags Step by Step

  1. Enter your page details. Enter details for your page, such as its title, description, and image, that the OG tags will contain.
  2. Generate the OG tags. The tool generates the Open Graph meta tags from your details, ready for your page.
  3. Get the OG tags. Receive the OG meta tags, the HTML tags that control your page's social sharing preview.
  4. Add them to your page. Add the OG tags to your page's HTML head, so social platforms use them when your page is shared.
  5. Check they match your content. Ensure the OG details match your actual page content, so the social preview accurately represents the page.
Open Graph generator creating OG meta tags for social sharing

What Open Graph Tags Are and Why They Matter

Open Graph, or OG, tags are meta tags in a page's HTML that control how the page appears when shared on social platforms, specifying the title, description, and image shown in the sharing preview. Many social platforms use Open Graph tags to generate the rich preview of a shared link. An Open Graph generator creates these tags from your page details, so your page has proper OG tags.

The value of OG tags is an appealing preview when your page is shared. With proper OG tags, a shared link shows a rich preview with your title, description, and image, which looks more appealing and informative than a plain link, and can encourage engagement. Without them, a shared link may show a poor or plain preview, missing the chance to present your page well on social platforms.

Open Graph tags control how your page looks when shared on social platforms. With proper OG meta tags, a shared link shows a rich preview with your title, description, and image, rather than a plain link. Add them to your page's head and ensure they match your content.

Having OG tags differs from not having them in the shared preview. With Open Graph tags, social platforms show a rich, appealing preview of your page, while without them, the preview may be plain or poor. So adding OG tags controls and improves how your page appears when shared on social platforms, making your links look better and more informative, rather than leaving the preview to default to something less appealing.

Open Graph generators are used by website owners, marketers, and anyone who shares pages on social platforms and wants them to look good: adding OG tags so shared links show appealing previews. Because a good preview makes shared links more attractive and informative, and OG tags control this across many social platforms, generating and adding them is a worthwhile step for anyone whose pages are shared socially.

With Versus Without OG Tags

AspectWith OG tagsWithout OG tags
Shared previewRich, appealingPlain or poor
ShowsTitle, description, imageOften just a link
AppearanceAttractive, informativeLess appealing
You control itYesLeft to default

Who Uses an Open Graph Generator

Website owners improving sharesA website owner adds OG tags so their pages show appealing previews when shared on social platforms, making links look good.
Marketers sharing contentA marketer generates OG tags for content shared socially, so the shared links present the pages attractively with title, description, and image.
People who want good previewsSomeone who wants their links to look good when shared adds OG tags, controlling the social preview rather than leaving it plain.
People optimising social sharingA person optimising how their pages appear on social platforms adds OG tags, ensuring an appealing preview across platforms that use Open Graph.
Anyone generating OG tagsA person who wants proper Open Graph tags for their page generates them, getting the tags to add for a good social sharing preview.
Person adding OG tags so a link shows a rich social preview

Pro Tips for Open Graph Tags

Include a good image. OG tags can specify an image shown when the page is shared, which makes the preview more appealing. Include a good, relevant image, so shared links display an attractive preview image for your page.
Write a clear title and description. The OG title and description appear in the social preview, so write them clearly and appealingly, since they represent your page and can influence whether people engage with the shared link.
Add the tags to the HTML head. Add the Open Graph tags to your page's HTML head, so social platforms find and use them when your page is shared. Tags in the head are where these are expected.
Make the OG details match your content. Ensure the OG details match your actual page content, so the social preview accurately represents the page, following the best practice that tags should reflect the real content.
Cover many platforms with OG. Open Graph tags are used by many social platforms for their sharing previews, so adding them helps your page look good when shared across those platforms, giving broad social sharing coverage.
Combine with a Twitter card. Our Twitter Card Generator creates X card tags, so you can cover X alongside the many platforms that use your Open Graph tags.

Common Open Graph Mistakes to Avoid

Not adding OG tags at all. Without Open Graph tags, a shared link may show a poor or plain preview on social platforms, missing the chance to present your page appealingly. Not adding them leaves the preview to default to something less attractive. Add OG tags, so shared links show a rich, appealing preview with your title, description, and image across platforms that use Open Graph.
Omitting the image. OG tags can include an image, which makes the preview much more appealing. Omitting the image gives a less attractive preview without the visual element. Include a good, relevant image in your OG tags, so shared links show an appealing preview image, rather than leaving out the image that helps the preview stand out.
OG details not matching the content. OG details that do not match your actual page content misrepresent the page in the preview, which is poor practice and can mislead or disappoint people who engage with the link. Ensure your OG details accurately reflect the page's content, so the social preview represents it correctly, following the best practice that tags match the content.
Not adding tags to the head. Generating OG tags does not help unless they are added to your page's HTML head, where social platforms look for them. Not adding them means they are not used, and the preview stays plain. Add the OG tags to the HTML head of your page, so social platforms find and use them for the shared preview.

Our Twitter Card Generator creates X card tags, the Meta Tag Generator makes SEO and OG tags, and the Meta Tag Analyzer checks your tags.

A shared page showing an appealing social preview from OG tags

Frequently Asked Questions

How do I generate Open Graph tags?

Enter details for your page, such as its title, description, and image, that the OG tags will contain, and the tool generates the Open Graph meta tags from your details. Receive the OG meta tags, the HTML tags that control your page's social sharing preview, add them to your page's HTML head so social platforms use them when your page is shared, and ensure the OG details match your actual page content so the social preview accurately represents the page. This gives your page proper Open Graph tags, so that when shared on social platforms, the link shows a rich, appealing preview with your title, description, and image, rather than a plain link. So generating Open Graph tags provides the tags that control how your page appears when shared socially, which you add to the head and ensure match your content for an accurate, attractive social preview across the many platforms that use Open Graph.

What are Open Graph tags and why do they matter?

Open Graph, or OG, tags are meta tags in a page's HTML that control how the page appears when shared on social platforms, specifying the title, description, and image shown in the sharing preview. Many social platforms use Open Graph tags to generate the rich preview of a shared link. They matter because with proper OG tags, a shared link shows an appealing, informative preview of your page, which looks better than a plain link and can encourage engagement, while without them, the preview may be poor or plain, missing the chance to present your page well. So Open Graph tags matter for how your page appears when shared across social platforms: they let you control and improve the shared preview, making your links more attractive and informative. Because many platforms use Open Graph, adding these tags gives broad coverage for how your page looks when shared socially. So if your pages are shared on social platforms, having proper OG tags helps them look good and present well, which is why generating and adding them is worthwhile for a better shared appearance across the social platforms that use Open Graph.

What is the difference between having and not having OG tags?

The difference is in how your page appears when shared on social platforms. With Open Graph tags, social platforms show a rich, appealing preview of your page, including your title, description, and often an image, making the shared link attractive and informative. Without OG tags, the shared link may show a plain or poor preview, often just a basic link without the rich preview elements, which is less appealing and does not present your page well. So having OG tags lets you control and improve the shared preview, ensuring it looks good across platforms that use Open Graph, while not having them leaves the preview to default to something less attractive. This matters because an appealing preview makes shared links more engaging, potentially encouraging more people to click or interact. So adding Open Graph tags is worthwhile to make your pages look good when shared socially, rather than leaving the shared appearance plain or poor. So the key difference is a rich, controlled, appealing preview with OG tags versus a plain or poor one without them, across the many social platforms that use Open Graph to generate shared link previews.

Why include an image in OG tags?

You should include an image in your Open Graph tags because it makes the shared preview much more appealing and eye catching. An OG tag can specify an image shown when your page is shared, so with a good, relevant image, a shared link shows a visual preview on social platforms, which stands out more and looks more attractive than a text only preview, helping draw attention and potentially encouraging engagement. Without an image, the preview relies on just the title and description, which is less visually appealing. So including a good image in your OG tags enhances how your page looks when shared, adding a visual element that makes the preview more attractive and informative. The image should be relevant to your page, representing its content well. So including an image is a valuable part of good Open Graph tags, making shared links more appealing and helping your page stand out when shared across social platforms. So do include a good, relevant image in your OG tags to give your shared links an attractive visual preview rather than a plain text only one, improving how your page presents when shared socially.

Should my OG details match my page content?

Yes, your OG details should accurately match your page content, as this is best practice and ensures the social preview accurately represents the page when shared. OG details that match the content give an accurate, honest preview, so people who see the shared link get a truthful sense of what the page is about. OG details that do not match the content misrepresent the page, which is poor practice and can mislead or disappoint people who engage with the link expecting what the preview described. So when generating and adding Open Graph tags, ensure the title, description, and image reflect what is actually on the page. So matching the OG details to your content is important for an accurate, trustworthy social preview, following the best practice that meta tags, including OG tags, should describe the real content. So make sure your OG details truthfully represent your page, so the shared preview on social platforms gives an accurate picture of your content, rather than a misleading one that does not match what people find when they visit the page. So accurate OG tags that match your content are important for honest, effective social previews.

Where do I add the Open Graph tags?

You add the Open Graph tags to your page's HTML head, which is where social platforms look for them when your page is shared. The head section of your page's HTML is the standard place for meta tags, including Open Graph tags, so placing them there ensures social platforms find and use them to generate the shared preview. After generating the OG tags, you insert them into the head of your page's HTML, so that when your page is shared on a social platform, the platform reads the tags and shows the rich preview with your title, description, and image. Adding them elsewhere, or not adding them at all, means they will not be used, and the preview stays plain. So the Open Graph tags go in the HTML head of your page. So the process is to generate the tags and then add them to your page's head section, making them available for social platforms to use when your page is shared, so your shared links show the appealing preview the OG tags define across the many platforms that use Open Graph.

How do OG tags relate to Twitter cards?

Open Graph tags and Twitter cards both control how your page appears when shared, but Open Graph tags are used by many social platforms, while Twitter cards specifically control the appearance on X, formerly Twitter. Open Graph is a widely used standard that many social platforms use to generate the rich preview of a shared link, so OG tags give broad coverage across those platforms. Twitter cards are specific to X's sharing. Some platforms may also fall back to Open Graph tags. So for good coverage across social sharing, you generally want both: Open Graph tags for the many platforms that use them, and Twitter card tags for X specifically. Together they ensure your page presents well when shared across different social platforms. So OG tags cover the broad range of platforms using Open Graph, while Twitter cards cover X, and having both gives comprehensive social sharing appearance. So it is worth generating both Open Graph tags and Twitter card tags, so your pages show appealing previews wherever they are shared, with OG tags handling the many Open Graph platforms and the Twitter card handling X, complementing each other for full social sharing coverage of how your pages appear when shared.

Is the Open Graph generator free?

Yes, it is completely free with no account and no usage limit. You can generate Open Graph tags for as many pages as you like, as often as you like, at no cost. It runs in your browser on any device, so there is nothing to download or install, and your OG meta tags are ready once generated from your details. Use it to create the tags that control how your page looks when shared on social platforms, so shared links show an appealing preview with your title, description, and image rather than a plain link, across the many platforms that use Open Graph. Remember to add the tags to your page's HTML head, ensure the OG details match your actual page content, include a good relevant image and a clear title and description, and consider adding a Twitter card too, via our Twitter card generator, so your pages present well when shared across the Open Graph platforms and X for complete social sharing coverage.